13 incredible immersive experiences to do in NYC right now (2024)

13 incredible immersive experiences to do in NYC right now (1)

Photograph: Anna Rahmanan

From art exhibits to theatrical events, these experiences promise to transport you to new realities.

Written by Rossilynne Skena Culgan

Things to Do Editor

Contributors: Anna Rahmanan & Ian Kumamoto

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As much asNew Yorkerslove their city, they want to be transported to another space and time — at least that's the trend museums, companies and artists are capitalizing on. Immersive exhibits, events and experiences are popping up all over NYC these days.

From theatrical experiences to trippy digital art taking over massive spaces, there's no shortage of ways to be immersed in a different reality. With so many ways to be immersed, we decided it was high time to round up all the cool, immersive events, exhibits and experiences happening in NYC now and coming up soon so you won't miss the chance to experience something new and potentially mind-blowing.

RECOMMENDED: The best museum exhibitions in NYC right now

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Incredible immersive experiences in NYC

1.The Strangers Project at the Oculus
  • Art
  • Art
Photograph: Courtesy of The Strangers Project

A new immersive installation at the World Trade Centerhopes toremind us of our shard connectedness by displaying thousands of anonymous hand written stories collected fromall sorts of people.

The exhibition, calledThe Strangers Project, will be set up inside the South Concourse of the Oculus at the World Trade CenterThursdays through Sundaysfrom 2pm until 7pm for an indefinite period of time.

Each note contains a true story by a stranger, ranging from hilarious tales to inspiring anecdotesand downright heartbreaking recountings. In the 15 years since the project started, Doman has collected more than 95,000 stories and allowed thousands of strangers to empathize with each other without ever meeting.

2.The Balloon Story
  • Art
  • Art
Photograph: Anna Rahmanan

Balloon Story, a "balloon wonderland," has taken over the Park Avenue Armory with a whopping 600,000 inflatables set up across different exhibit rooms.More than anything, the artistry involved in crafting monuments out of balloons will leave you amazed.

On display through August 24 (tickets are available righthere), Balloon Story offers patrons interactive activations—a balloon maze, for example, and a jungle ball pit—but it's the actual recreations of iconic landmarks and figures that are the highlight of the production: you'll find yourself staring at each one wondering, how, exactly, they were built.

The show is split into sections that range in theme but not in scope: the subjects are different but they are all built using “environmentally friendly” natural rubber.

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3."BLOOM: The Secret Wonders of New York’s Forgotten Eden" at HERO
  • Art
  • Art
Photograph: Courtesy of HERO at Rockefeller Center

It’s hard to imagine anything else at the site of the iconic Rockefeller Center. But 200 years ago, long before the famed skyscraper was built, this land was home to a lushgreenspace called Elgin Gardens—it was America’s first botanical garden.

A new immersive art experiencewill now explore that beautiful history in Rockefeller Center. HERO, which opened inside Rockefeller Center late last year near the ice rink, will debut “BLOOM: The Secret Wonders of New York’s Forgotten Eden” on May 15; it runs through the summer.

At the all-ages exhibit, expect to walk through eight interactive experiences that promise to engage your senses with acaptivating soundscape, changing scentscapes, interactive digital components, and light and video installations.

4."Aṣẹ: Afro Frequencies" at ARTECHOUSE
  • Art
  • Art
Photograph: Courtesy of ARTECHOUSE

Digital art and poetry havecombined for a dive into Afrocentricity and Afrofuturism at this new immersive exhibit in Chelsea. "Aṣẹ: Afro Frequencies"is now open at ARTECHOUSE and runs all summer.

The digital art exhibition promises a "vibrant reflection upon the past, present, and future of the Black experience." It's told through the perspective of London-based Afro-surrealist digital artist Vince Fraseralongsideevocative poetryby ursula rucker.

Both artists workedto honor the legacy, struggles, and complexities of the Black experience in their work. Even the exhibition's title, "Aṣẹ"stems from a powerful mantra, affirmation, and philosophical belief held by the Yoruba people of West Africa, meaning "so will it be." (By the way, that's pronounced as AH-shay.)

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5.Mercer Labs
  • Museums
  • Financial District
Photograph: Courtesy of Mercer Labs

Mercer Labs, Museum of Art and Technologyisa unique new immersive museum created by Roy Nachum, the artist behind Rihanna’s famous 2016 “Anti” album cover, and his business partnerMichael Cayre, a real estate developer.Not only are the visual elements striking and entertaining but certain rooms are specifically targeted towards the younger set while appeasing adults as well.A mere walk through Mercer Labs makes one thing clear: the immersive space can be much more than that given its size and the clear technological capabilities embedded in each room.

6."The INTERnet" at INTER_
  • Art
  • Art
Photograph: Courtesy of INTER_

Basically a massive maze made of ropes, this new exhibit allows attendees to jump inside, climb, relax and even get lost in thewhole webbed arrangement that’s comprised of 80,000 feet of handwoven rope, which is part of a 400-square-foot interactive artwork created by Treenet Collective, a net expert company.

Find "The INTERnet" atINTER_, the interactive art center at 415 Broadway by Canal Street in Soho.

The installation, which accommodates 15 people at once, boasts a variety of different weaving styles, each one creating a "setting" for folks to dive into, including the "quantum leap," where guests can play in mid-air, and the "social network," a more serene space that will feel like you are floating above everyone else.

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7.IMAGINARI: The Insect World
  • Art
  • Art
Photograph: By Harol Baez / Courtesy of IMAGINARI

Think bugs are creepy? Think again. That's the message of IMAGINARI, an immersive art and science experience in Manhattan.

The year-long exhibition calledThe Insect Worldshows just how cool—and important—bugs actually are.You’ll get to walk through fields of 6-foot flowers, come face-to-face with Picasso bug artwork, and see a mantis partying under a disco ball. Larger-than-life ladybug sculptures dot the floor, and 200 faux monarch butterflies perch on a 12-foot cherry blossom tree.Itall adds up to an important message of environmental stewardship.

Ticketsare on sale now for $36; the all-ages exhibition will be on viewuntil April 2025.

8.The FRIENDS Experience: The One in New York City
  • Things to do
  • City Life
Photograph: Courtesy of The Friends experience

Live like Monica, Chandler, Ross, Rachel, Joey and Phoebe atThe FRIENDS Experience: The One in New York City. It's basically an immersive museum celebrating the '90s sitcom. You'll get to walk through rooms that look exactly like the ones on the TV show.

Photo opportunities abound. There’s a chance to pose with the “Pivot” couch, a backdrop that looks like the Vegas chapel, and a photo opp with Phoebe’s grandma’s taxi. You can even pose on top of Pat the Dog, snap a photo with the giant poking device and take a selfie in Monica’s apartment. Using high-quality cameras, staff take photos at each spot, which you can purchase at the end. But staff will also take free photos with your cell phone if you ask.

It's not just a selfie museum, though. There's a fascinating display featuring the show's costume designer Debra McGuire where you'lllearn about her sartorial choices for each character. Another exhibitspotlightsartist Burton Morris, whose Pop art pieces decorate Central Perk. Other display cases featureset designs, signed scripts, props and costumes.

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9.The House of Cannabis, NYC’s weed museum
  • Things to do
  • Weird & Wonderful
Photograph: By Carlos Hano | Inside The Euphorium

Manymuseums start with some kind of orientation, like a map or remarks from a docent. But not The House of Cannabis (a.k.a. THC NYC), the new weed museum in Soho. Instead, this museum starts, quite fittingly, with a trippy “Disorientation Room.”

While this museum boasts plenty ofmind-bending multi-sensorybells and whistles, it alsoshowcases art, highlights science and confronts the social justice issues baked into cannabis prosecution. The museum, the first of its kind at this scale, packs every inch of its four-story, 25,000-square-foot space at 427 Broadway with fascinating facts and delightful immersive experiences fit to entertain both tokers and non-smokers alike.Tickets ($45/adult)are on sale now.

10.Sleep No More
  • Theater & Performance
Photograph: Driely S., courtesy of the McKittrick Hotel

The McKittrick Hotel is home to the world-famous production ofSleep No More, a “site-specific, immersive experience” that blurs the line between audience and actor, stage and seating. Itbegan previews in March 2011 and has been continuously extended over the past decade.

Butthe lights are fading out asSleep No Moreconcludes its nearly 13-year run onSeptember29, 2024 (an extended run).The pioneering performance has hosted over two million guests and has a sister run still ongoing in Shanghai, China.

Go see the show before it closes;here's our guideto making the most of the experience.

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11.Summit One Vanderbilt
  • Attractions
  • Sightseeing
  • Midtown East
Photograph: Courtesy Summit One Vanderbilt

Get ready for heart-pounding experience in the sky unlike any other experience atop a skyscraper.Summit One Vanderbilt sits atop the new 67-floor One Vanderbilt super-tall—a 1,401-foot-high—skyscraper.

As the city's fourth-tallest building after One World Trade Center, Central Park Tower and 111 West 57th Street,it sits just west of Grand Central Terminal, where you first enter the experience underground. After a trip through a mirrored hallway with its own immersive elements, visitors take an elevator up to the 91st floor, where they're 1,000 feet over the streets and sidewalks of NYC.

Kenzo Digital has created a totally mirrored infinity room called "Air" that reflects the sky and city views over and over, making you feel like you're walking in the sky or on another plane of existence. Lookingabove you and below you inthis two-story space, you see your reflection repeating forever.

One of the coolest parts of the experience is that it changes with the weather and time of day. When the weather is nice, it'll look like you're walking among the clouds. When it's stormy, you'll see the rain flysideways and around the building.

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12.Sloomoo, a slime museum
  • Things to do
  • Weird & Wonderful
Photograph: By Rossilynne Culgan | A once in a lifeslime experience.

Part visual splendor, part olfactory wonder and part ooey-gooey sensory fun,Sloomoo Institute’s slime museumoffers a captivating playgroundfor all ages.

WhileSloomoo is a highly Instagrammable experience, the founders hope you’ll spend some time away from your phone and immersed in the moment during your 90-minute visit to truly have the slime of your life. You can squish vats of slime, make your own slime to take home and even stand under a slime waterfall—that's truly immersive.

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13.Coming soon: An immersive ‘Mean Girls’ experience
  • Eating
Photograph: Paramount Pictures

Turns out, we're still trying to make fetch happen.

Coinciding with the release of the newMean Girlsmovie, a new immersive experience based on the iconic film is scheduled to debut for a limited time in NYC this spring. The exact opening date is still TBD, so stay tuned.

The experience will involve a fast-casual restaurant serving cafeteria-style fare created byMaster Chefsemi-finalist Chef Becky Brown.Menu items include a “Stab Caesar” salad, the hilariously-named “burn book” burger sliders and a 1 3 5 Acai Bowl.

Passes aren't available yet, but we suggest you add yourself to the waitlist righthereASAP.

Been there, done that? Think again, my friend.

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